Agree that J.Crew feels like it’s hitting the mark more than the Gap. I’m still obsessing over their Olympics x USA Swimming collab.
While the J.Crew comeback feels like a return to their roots, Abercrombie’s strategy seemed largely based on becoming an Aritzia copy-cat, with cheaper pricing. Working very well for them, but also so different from the brand origins!
I stumbled upon the jcrew website this morning and I was like WOW they are back... I really love what they are doing and it feels authentic to their brand, unlike how I feel about GAP. I wrote about nostalgia marketing last week and talked about how GAP is trying to do that, but I think jcrew is doing it much better.
Definitely.. GAP hasn't seen their nostalgic marketing efforts carry over yet into their sales. Whereas brands like Abercrombie are killing it and it's reflected in their sales and stock price... but Abercrombie hit the hard reboot on rebrand!
All this about J.Crew and you don't mention Olympia...?? Come on now. Also would be remiss to assume Jenna Lyons popping up on Bravo didn't bring some eyes and conversions. Those viewers represent a powerful demo.
Not saying it was manifested but
They need to cut the check
Is J.Crew doing a sponsorship campaign with a variety of Substack authors? I saw a lot of these posts in my feed today.
No they aren’t paying me yet unfortunately. As to others idk.
Agree that J.Crew feels like it’s hitting the mark more than the Gap. I’m still obsessing over their Olympics x USA Swimming collab.
While the J.Crew comeback feels like a return to their roots, Abercrombie’s strategy seemed largely based on becoming an Aritzia copy-cat, with cheaper pricing. Working very well for them, but also so different from the brand origins!
I stumbled upon the jcrew website this morning and I was like WOW they are back... I really love what they are doing and it feels authentic to their brand, unlike how I feel about GAP. I wrote about nostalgia marketing last week and talked about how GAP is trying to do that, but I think jcrew is doing it much better.
My question is will nostalgia translate to sales and when will consumers grow tired of nostalgia. We’ll see!
Definitely.. GAP hasn't seen their nostalgic marketing efforts carry over yet into their sales. Whereas brands like Abercrombie are killing it and it's reflected in their sales and stock price... but Abercrombie hit the hard reboot on rebrand!
All this about J.Crew and you don't mention Olympia...?? Come on now. Also would be remiss to assume Jenna Lyons popping up on Bravo didn't bring some eyes and conversions. Those viewers represent a powerful demo.