Agree that J.Crew feels like it’s hitting the mark more than the Gap. I’m still obsessing over their Olympics x USA Swimming collab.
While the J.Crew comeback feels like a return to their roots, Abercrombie’s strategy seemed largely based on becoming an Aritzia copy-cat, with cheaper pricing. Working very well for them, but also so different from the brand origins!
Agree that J.Crew feels like it’s hitting the mark more than the Gap. I’m still obsessing over their Olympics x USA Swimming collab.
While the J.Crew comeback feels like a return to their roots, Abercrombie’s strategy seemed largely based on becoming an Aritzia copy-cat, with cheaper pricing. Working very well for them, but also so different from the brand origins!
Agree that J.Crew feels like it’s hitting the mark more than the Gap. I’m still obsessing over their Olympics x USA Swimming collab.
While the J.Crew comeback feels like a return to their roots, Abercrombie’s strategy seemed largely based on becoming an Aritzia copy-cat, with cheaper pricing. Working very well for them, but also so different from the brand origins!