Is Jenna Lyons Part of Substack's Pivot to Video? 🤔
and the next level of podcast merch, ketamine therapy's boom, hustle-culture, and more.
GM everyone. Here’s what I am covering today—
Is Jenna Lyons part of Substack’s video initiative?
Throwing Fits x Adidas: Is podcast merch reaching new levels?
The growing ketamine therapy market
A streetwear archive sale in Brooklyn
Hustle culture and Locked In Summer™️
I am curious, how hard are you actually working? Probably not as hard as Nvidia’s CEO, Jensen Huang, who recently claimed to work 7 days a week, from wake up to sleep.
I work from the moment I wake up to the moment I go to bed. I work seven days a week. When I'm not working, I'm thinking about working, and when I'm working, I'm working.
So this is how Nvidia gained $2T in value in a year. I really aspire to be on this level of grind. My friend Sammy recently got me this adaptogenic mushroom blend from Four Sigmatic that purports to help cognitive focus. I am going to try it back and report back, but I am looking for the perfect solution that gives me limitless-esque abilities to focus without downing espresso and Celsius all day. Let me know in the comments if you have any suggestions.
I’ve declared Summer ‘24 as Locked In Summer™️
While most people practice laying low during the Winter so they can shine all Summer, I am doing the opposite. While everyone enjoys European vacations, Hamptons trips, and natty wine in Dimes Square, I am locking in and applying pressure.
100 days from now is September 13th… what can you accomplish by then? Write out your goals and join me on Locked In Summer™️ if you dare.
Okay enough hustle-bro vibes, news—
Jenna Lyons held a massive closet sale and is now cooking Asian fried chicken. The Cut detailed the scene at the former J. Crew President’s closet sale in SoHo. Apparently is was a frenzy. She also appeared on
’s new Substack video series where the two cooked Asian fried chicken.
Rob is Lyon’s private chef, and he has gone viral in the past for his videos cooking for other high profile clients. I am not 100% sure, but I believe this series may be one of the first outputs from Substack’s video creator program, which recruited TikTok creators to bring their video content directly onto Substack. Can someone from Substack email me or comment to confirm?
If so, then I think this is a genius move from Substack and Li. Leveraging his connections with icons like Lyons to create a cooking series is very savvy, and it presents a great opportunity to clip out moments to short form sites and drive traffic to Substack to watch the full piece of content. (Good funnel)
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I am looking forward to seeing more video content native to Substack, and congratulate Li on this new series. If I could offer any constructive critique, I think the video could be slightly elevated with some graphics and maybe some light music cues.
The FDA rejected MDMA from being used for therapeutic treatment. No one is going to be rolling into perfect mental health anytime soon, at least under a professional setting. A panel of FDA advisors claimed flawed studies and possible adverse health effects when they refuted MDMA’s therapeutic benefits, halting it from being used in experimental treatments. Over the last few years, we’ve seen harder drugs being used in experiments to treat mental health disorders. The market for ketamine treatments has particularly caught interest among wealthy consumers. (Intravenous treatments run about $500-$750) Startups like Mindbloom offer in-home treatments and have branded themselves exceptionally, in hopes of bringing this treatment to the mainstream.
I’ve heard anecdotally great things from those who have tried ketamine therapy in a controlled environment, but there is still a stigma associated with the treatment. Elon Musk’s judgement has been called into question for his purported use of ketamine, and Mathew Perry drowned last year after taking a large amount of the anesthetic, not under medical supervision. But I do think this is a space to watch, we are going to see it continue to explode in popularity as patients question the side effects of traditional anti-depressants and opt for solutions elsewhere.
Throwing Fits is dropping a slimey Gazelle with Adidas. The go-to NYC menswear bro podcast is collaborating with 3-stripes on a slime-green Gazelle, but you probably won’t be able to get it. My sources tell me this is friends and family only. But nonetheless, this is still a major co-sign for Larry and James, who have been grinding in the fashion content world for over a decade (you are an OG if you remember Fashion Bros and Four Pins) I think the Gazelle is wayyy better than the Samba and this loud colorway is very fitting. We also recently saw How Long Gone collab with Morjas on a boat shoe. Are we going to see more major footwear brands partner with popular podcasts to move product? I think yes.
Stussy is opening a limited-time archive store in Brooklyn. While the streetwear stalwart has not a NYC home base since last year (unless you count 100sq ft in DSM) but they are offering past season gems in Brooklyn. The archive store is open Wednesday-Sunday at 369 Court Street. If you’re needing a Stussy fix and want something old, go check it out. I’ll be there this weekend.
Quick Question—
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Ok have a nice day :)
Jake Bell is a content marketing, creative strategist, and designer based in NYC. He specializes in brand building, content creation, branding, art direction, creative strategy, and making things cool.
Want to chat? Email me: jake@jb.studio
Jensen’s work schedule and I guess life by extension is truly twisted, and to me such a terrible existence. On the other hand, thanks for all the hard work and the money in my pockets.