HEDI SLIMANE LEAVES CELINE

plus How Brands are adapting to Ozempic, LVMH sells Off-White, and Bottega Veneta Scents

In Today’s Newsletter

• How big CPG brands are adapting to Ozempic

• Hedi Slimane is leaving Celine

• Off-White’s TJMAXX future

• Bottega Veneta’s perfumes

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How Big CPG Brands are Adapting to Ozempic

• Would you be shocked to know 30M+ Americans have tried Ozempic, and about 50% of them are still taking the weight loss drug?

• While the drug has been a massive success for the drug’s creator, Novo Nordisk (stock up 28% this year) it did initially scare companies in the business of selling junk food to willing buyers.

• Fast food companies, big consumer packaged goods (CPG) brands, and even airlines all stood to feel the effects of a thinner, more culinarily disciplined American population.

• Bloomberg wrote—

While the food industry has never met a diet trend it didn’t seek to capitalize on, GLP-1s at one point seemed to present an existential threat: the disappearance of cravings.

• Changing consumer habits signal a shift towards health focused appetites, with consumers wanting smaller portions and more nutrients in their food.

• The drug itself reduces appetite, meaning users need nutrient-dense meals to ensure they’re getting proper nutrition while eating less meals.

• And here we are today— big CPG brands are adapting their product lines to meet new consumer demand.

  • Campbell’s is pushing their V8 vegetable juice drinks.

  • Nestle is investing in Vital Pursuit, their ‘healthier’ frozen meal alternative.

  • and the CEO of Danone thinks GLP-1 drugs will actually be really good for the yogurt industry

• But their is a glaring juxtaposition between what these CPG execs are publicly signaling and what they really think.

• Morgan Stanley predicts these new weight loss drugs will reduce the sales of baked goods by 3% over the next decade, and many other firms are cutting their forecasts for unhealthy CPG brands.

• and a retail insider told me over the weekend he sees this as the biggest risk for CPG brands, but also the biggest opportunity for the ones that invest in healthy offerings.

• Either way, this trend will be fascinating to watch, as will any potential Ozempic side effects that pop up in the future.

• The real nail in the coffin for CPG will be when most Americans realize the healthiest way to eat is whole foods that don’t come in a colorful box…

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Hedi Slimane is Leaving Celine

• In a vague press release from LVMH (Celine’s parent co.) it was announced long-time creative director Hedi Slimane is packing his bags.

“Under his creative and artistic direction, Celine has experienced exceptional growth and established itself as an iconic French couture house,”