I am so not the target audience for this brand (my physical pursuits are ‘enlivened’ enough as is lol) but I loved this review nonetheless! I like how you touch on not just the product/positioning but their pre-launch strategy and the founders’ inspiration. Excited to read more :)
Not sure if you've done a lot of these already but would love to see some in the food/sportswear spaces - these are obviously really hot right now and I feel like there's a new brand launch every other day so would be curious to hear your thoughts on what makes a brand likely to "succeed" (however you'd care to define it). I can think of many popular brands with what I'd consider to be crappy products, and vice versa, and I wonder how much marketing/positioning vs. genuine value add matters these days.
I love the idea, I think my difficulty is that when I find something I like working out in, I want to only wear that thing. I've got 5 pairs of the same adidas football/soccer shorts in black because I think they fit me perfectly AND I can buy 5 of them for like $100. That would cost me a grand with this brand, so I guess I'm not their target audience
Thank you for this ! Would love to read one about the London based brand SEVENTH STORE
I’ll look into it thank u for the recommendation
Also loving this brand!
So stoked to get products in hand
I am so not the target audience for this brand (my physical pursuits are ‘enlivened’ enough as is lol) but I loved this review nonetheless! I like how you touch on not just the product/positioning but their pre-launch strategy and the founders’ inspiration. Excited to read more :)
Thank you so much! Any brands you want a breakdown on in the future?
Not sure if you've done a lot of these already but would love to see some in the food/sportswear spaces - these are obviously really hot right now and I feel like there's a new brand launch every other day so would be curious to hear your thoughts on what makes a brand likely to "succeed" (however you'd care to define it). I can think of many popular brands with what I'd consider to be crappy products, and vice versa, and I wonder how much marketing/positioning vs. genuine value add matters these days.
Any tips on the moodboard strategy?
I love the idea, I think my difficulty is that when I find something I like working out in, I want to only wear that thing. I've got 5 pairs of the same adidas football/soccer shorts in black because I think they fit me perfectly AND I can buy 5 of them for like $100. That would cost me a grand with this brand, so I guess I'm not their target audience