my two cents: i think Reem (which is an AI bot and not a real person) is meant to represent the blend of tech and human touch that’s been “enhancing” fashion discovery and curation for retailers and brands (similar to what stitchfix does and the yes did; but i dunno much about it’s role in publishing tbh). sheerluxe made a bold move putting a face to it but it doesn’t seem very diff from what’s already happening behind the scenes. in their announcement, they even mention “all products on this page have been selected by our editorial team.” BUT again it's another story if they introduce Reem and then lay off some of their editorial staff.
my two cents: i think Reem (which is an AI bot and not a real person) is meant to represent the blend of tech and human touch that’s been “enhancing” fashion discovery and curation for retailers and brands (similar to what stitchfix does and the yes did; but i dunno much about it’s role in publishing tbh). sheerluxe made a bold move putting a face to it but it doesn’t seem very diff from what’s already happening behind the scenes. in their announcement, they even mention “all products on this page have been selected by our editorial team.” BUT again it's another story if they introduce Reem and then lay off some of their editorial staff.
Happy to help