In Todays Newsletter
Brand Playbook: Big Print — How Brands Are Using IRL Props to Make Digital Content
Graza’s Product Seeding Success
Rimowa Bodega
Substack’s Fashion Legitimization
Brand Playbook: Big Print
The hottest brands in the world are all using the same simple strategy to make better social content that crushes.
Last year it felt like the biggest trend in the world was using 3D and AI to make a brand look like it was doing something crazy IRL: take for example the giant, driving Jacquemus video.
This year, brands are embracing physical props to take their content to a new level.
J. Crew brought back their iconic catalog and hosted a newsstand, announcing it with these photos of a giant version of the publication.
Saie Beauty has been putting up these eye-catching flyers across New York, and simply upload a video of them being posted.
Maison Guava had models bump into each other with these custom newspapers announcing their webstore was live.
and of course Jacquemus opened their St. Tropez store with these oversized physical post card.
In an increasingly digital world, these brands grasp the importance of embracing physical space to make eye-catching organic content.
What do you think of the ‘oversized print trend’ and does it have staying power?
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