We Love the New Jacquemus Holiday Campaign
Inside the creative direction of Jacquemus' new holiday campaign, Peter Do leaves Helmut Lang, Polymarket's CEO gets raided, and more...
GM guys. Yesterday I wrote about Market airing out Sweetgreen on social media for a ‘stolen’ merch concept. I loved the comments and emails I got around this topic, notably I enjoyed what
, self-proclaimed sh*t-stirrer had to say—
This newsletter is more fun when you guys comment because I really care about what you have to say. Also side note, I’ve had a chance to meet so many readers both over calls or in-person lately and my readers are SOOOO smart and interesting. I love you guys, let’s link more often.
In Today’s Newsletter
Jacquemus Taps Alex Consani for Holiday Campaign
Peter Do Leaves Helmut Lang
Polymarket CEO Gets Raided
X Users Are Abandoning the App (Again)
Rocco’s New Green Fridge Comes with Kin Euphorics
The Aesthetic Holiday Campaign Battle is On
Every year it feels like all of our favorite brands have a battle for the best, most aesthetic holiday campaign.
Jacquemus may have won the battle already and we’re still 2 weeks out from Thanksgiving.
The immensely popular French label tapped Alex Consani to star in an excellently creative directed campaign— featuring a mix of quirky one-shots that has become so quintessentially Jacquemus.
Shot by Lisa Jahovic, the campaign shows Consani on a rowing machine, getting covered in cucumbers, and placed amongst a sea of Jacquemus candles.
Lisa is an incredibly talented visual artist, here’s a bunch of her other work—
Peter Do Exits Helmut Lang
Following a short 2 year stint at Helmut Lang, Peter Do is OUT as the brand’s creative director.
Do, a talented designer in his own right, never seemed to find success at Helmut Lang, receiving mixed reviews from the jump when he debuted his first collection at New York Fashion Week last Fall.
Writers at the time had some pretty scathing reactions—
Do is going to have to find his own point of contact with Lang and then express that spirit in a contemporary way, without respect for his legacy. Otherwise, we might as well go to Uniqlo — Cathy Horyn
Helmut Lang is an iconic brand, but has struggled to find its place since Lang left the brand in ‘05, and since then its been quite mixed. For a period of time, you’d find hundreds of Helmut Lang logo hoodies at the Sak’s clearance rack.
Do was expected to course correct, but his avant garde and often awkward looks didn’t resonate with consumers who are embracing muted silhouettes and chasing after the ‘quiet luxury’ aesthetic.
Polymarket CEO Gets Raided
Remember 9 days ago when betting on the election was at the top of everyone’s minds?
A mind-boggling $3.2 billion was spent on just Polymarket alone, with the majority of that being bet on Trump.
And just yesterday, the CEO of Polymarket, Shayne Coplan, had his NYC apartment raided by federal investigators.
Its currently unclear if Coplan is under investigation or what the government may have seized, but Polymarket is already trying to win the public narrative, saying—
“This is obvious political retribution by the outgoing administration against Polymarket for providing a market that correctly called the 2024 presidential election,”
While initially, U.S. residents were not allowed to bet on public elections, a judge overturned a previous ruling, opening the floodgates for legal election betting.
Polymarket has been raising venture funding, after previously getting backed by Peter Thiel’s founder fund.
Will Coplan be the next Sam Bankman-Fried? We’ll see…
People Are Leaving Twitter (X) (Again…)
Time is a flat circle believers, scored another win as we are reliving the same discourse around people abandoning X for a competitor app we see every year.
Droves of celebrities and news outlets are publicly proclaiming they’re finally done with Elon Musk’s social media site, after the new terms of service proclaim all lawsuits waged against the app must “be filed in the US District Court for the Northern District of Texas” which apparently has a more favorable (conservative) judge selection.
Amidst this, we’ve seen Bluesky soar to the top of the App Store rankings, receiving 1M new sign ups this week alone.
We really are stuck on the hamster wheel of history because this happens EVERY SINGLE YEAR. But does it ever work? No.
X is literally the funniest app on the planet and its something I could never personally give up. For a brief time, they really thought they could make Threads happen.
And now I see people saying Substack’s ‘Notes’ feed could replace X…
Guys the Notes feed on this app is the most garbage experience on the internet— a spammy mess of self congratulatory posts about hitting subscriber counts.
I use social media to be entertained, and there’s not better place for that— flaws and all— than X.
Rocco’s Aesthetic Fridge Comes in Green, and Stocked with Kin Euphorics
Secret Santa season is almost here, and for those of you who have a $1500 limit, I have the perfect gift that comes in just under— a sexy green Rocco fridge that comes stocked with Kin Euphorics unreleased Matchatini bev.
Jake Bell is a content marketing, creative strategist, designer, and writer based in NYC. He specializes in brand building, content strategy, creative direction, business development, and making things cool.
Want to chat? Email me: jake@jb.studio