Good morning afternoon everyone. Currently writing this from the Fort Lauderdale airport which honestly may be one of the worst airports in the country.
They are denying my girlfriend wine because her Florida ID is vertical, which is really preventing her from getting in the right state of mind for this flight. I am hype to get back to New York tonight.
Iāve been on a little trip down here since last newsletter and I have some thoughts.
Florida is a lot like New York except you need a car, the weather is better, the communities are gated, and the people donāt dress very well. So not much like New York at all actually.
But with the right model Porsche and a Miami high-rise, I could actually see myself living here.
In todayās newsletter we have an exclusive Coachella scene report from my friend, a look at Bottega Venetaās new furniture line, and more. Letās get into itā
Live on the Ground from Indio Valley
Iāve never been to Coachella but the lineup this year is pretty great. Admittedly I would love to be seeing Lana Del Rey. But my friend Brittany has all coverage youāve been dying to hear if youāre too broke to go:
The indie sleaze renaissance is in full swing. Channeling your inner angsty teen has never looked so good or cost so much. Deplatform Depop resellers now!
Becoming the person you wanted to be at 14 is not only possible now, but chic. Adult money is liberating, but with great power comes great responsibility. We are one cycle removed from unironic flower crowns and gladiator sandals. (Those who do not remember history are doomed to repeat it, etc.) *Editorās Note : emily north wrote a great new article about this.
However, nostalgia will unfortunately never go out of style, so itās probably time to reactivate your tumblr and scroll the #aesthetic tag for inspo just in case.Ā
As always at Coachella, itās a vibes first, music second type of festival. But the lineup delivered great sets and even better guests (A$AP Rocky twice in a weekend? Olivia Rodrigo? Kesha? Childish Gambino? Billie Eilish?) We love famous people parading around their equally as famous friends for our entertainment. We all get by with a little help from our friends after all.
News
Bottega Venetaās new furniture collaboration takes cues from Le Corbusier. The houseās esteemed creative director, Mathieu Blazy, has a fondness for Le Corbusierās work, and unveiled the collaboration at Milan Design Week. Bottegaās take on the LC14 Tabouret side table, which was originally inspired by a whiskey box, uses the brands famous Intreccio weaving technique, and features bright colors reminiscent of the brands bags. The installation, titled āOn the Rocksā is on display until the 20th. I am sure The Stanza will have this on their Instagram shortly.
Today is tax day across the USA. If you are reading this and havenāt filed yet I am sorry for inducing panic. File an extension! Taxes become increasingly complicated the more money you make which really blows. My favorite IRS related lore is that David Foster Wallace, whose posthumous novel āThe Pale Kingā satirizes the agency, was assassinated because he uncovered how many people would need to stop paying taxes for society to collapse.
Consumers keep spending and the economy keeps growing. March consumer sales data showed a 0.7% increase month over month adjusted for inflation. Despite anxieties around the economy, and increasing consumer credit card usage, growing wages have sustained allowing the greatest consumer cohort in the world to keep swiping. If thereās one thing Americans are GREAT at, its spending money.
Sableās just changed their bagel recipe. Emily wrote about the Upper East Side bagel shop and deli changing their recipe and I am dying to try now. I live right by here so Iām going to try and grab one tomorrow morning after I workout.
Taylor Swift is ending friendships. The Cut just published an article breaking down how many Swifties are ending close friendships over their love and admiration for the popstar.
Manhattan Turn, a 25-year-old Swiftie in Alberta, Canada, says sheās walked away from friendships with the feeling that no one āgets it.ā Turn started listening to Swift in 2020 while going through a difficult situationship. After her college best friend went through her own breakup in 2021, Turn suggested that she, too, listen to Swift. āBut every time I played Taylorās songs, sheād roll her eyes or change the subject,ā she says. Tension built in the friendship after Turnās now-ex-friend called her āstupidā for flying to Europe for Swiftās tour. When she didnāt come to Turnās 25th-birthday party in April 2023, their ten-year friendship was over.
This is honestly really sad. Friends are around to disagree with us and keep us in check, and the internet and fandom has increasingly turned celebrities and billionaires who couldnāt care less about about well being into close relationships for many people. Her music is pretty garbage too.
Shit flightās boarding. Gotta go! See you back in New York.
Who Do You Know? is a daily newsletter covering marketing, business, branding, products, design, founders, and culture.
Its written by Jake Bell, a content marketing and brand strategist in NYC.
To get in touch visit www.jb.studio or email jake@jb.studio
this was GREAT - thank you for the shout out š¤š¤š¤š¤