Size Does Matter
Product Marketing Tips #1
When it comes to product marketing… size matters. In the crowded world of content, standing out from the latest Kith x John Deere or Erewhon x Greta Thurnberg collab smoothie is hard. If no one cares about your brand… try making it bigger. Here are examples of brands distorting scale to create unique ads and real life activations:
Easy Mode: Tricks
The easiest way to ‘cheat’ this effect is by using the right angles/lenses to create a distorted scale.
Glossier
Glossier used an upward facing angle to create a unique sense of scale and visual symmetry in this ad.
Nicole McLaughlin X Reebok
Another example is the photoshoot for the Nicole McLaughlin Reebok collaboration, which has the shoe in the foreground, distorting its size with the subject in the back.
They also used this creative which has the model tucked into a mesh panel on the shoe.
Loewe
Loewe has also nailed this technique, making their product fill out a city with this sick fish eye drone effect.
Jacquemus
Jacquemus got people talking with this hyper realistic video making it look like they had turned their famously mini bags into massive vehicles. Get it?
Advanced: Super-Size Me
Nothing beats the real thing… distorted photography or photoshop is one thing, but actually making a massive version of your product is next level.
The OG: LL Bean
First we have to give kudos to the OG of this, the giant LL Bean boot.
Marc Jacobs
Marc Jacobs did that by placing a massive Tote bag in between two buildings on the lowest east side. I went to check this out and crowds of people were taking photos in front of it, sort of creating a viral moment. These real life activations compel NPCs to make the content for you… NICE!
Jacquemus Pt. 2
Jacquemus is taking this to another level with its new store in South Korea, which is not only a giant bag, but a physical space. So you go into the store shaped like a giant bag to purchase the smallest bag imaginable? Nice.
In Summary
Distorting your products scale in ad creative or in real life is a great way to catch attention and create a sense of importance in potential customers minds. It also creates an opportunity for people to visit the BIG version and take photos, generating organic content online. Plus, its just fun. I fw it.
About Me
Jake Bell is a content marketing strategist based in NYC. He specializes in branding, art direction, creative strategy, content creation, and making things cool.
To get in touch visit www.jb.studio
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