Enjoyed this one! One thing that stuck out to me was talking about not re-inventing the wheel here. In the book “zero to one” by Peter Thiel, he argues the opposite. Granted it’s a book on startups and building the future vs advertising, I still find similar links. He believed that to create true innovation and stand out you have to go from “zero to one” instead of slightly tweaking what others have already done. Just some food for thought! I personally think there is a time and place for both approaches - both in advertising and in building the future. Have a great Wednesday :)
I love a different perspective and have heard a lot of great things about his book! I’ll have to check it out. There’s a ton of nuance around these vastly different approaches. Might be worth a follow up article at some point.
Enjoyed this one! One thing that stuck out to me was talking about not re-inventing the wheel here. In the book “zero to one” by Peter Thiel, he argues the opposite. Granted it’s a book on startups and building the future vs advertising, I still find similar links. He believed that to create true innovation and stand out you have to go from “zero to one” instead of slightly tweaking what others have already done. Just some food for thought! I personally think there is a time and place for both approaches - both in advertising and in building the future. Have a great Wednesday :)
I love a different perspective and have heard a lot of great things about his book! I’ll have to check it out. There’s a ton of nuance around these vastly different approaches. Might be worth a follow up article at some point.