How to Showcase Aesthetic Products on Social Media

An aesthetic brand crushing on social, Supreme being sold, and packaging design inspiration.

GOOD MORNING EVERYONE!!! I just got back from an early AM Central Park run.

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In Today’s Newsletter—

• Supreme Sold to EssilorLuxottica

• Am Emerging Product Studio You Need to Know + Tips on Showcasing Products

• Packaging Design Inspiration

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Last night, this newsletter hit a MAJOR subscriber milestone, so I want to thank you all for giving me your email address so I can send you a nice, long message every morning.

Its truly surreal to me how far this has come.

I have a major announcement coming in the VERY near future regarding the first product from Who Do You Know? Media, LLC so stay tuned.

First I have to shoot a campaign for said product, so if you’d like to collaborate, I am looking for—

• Photographer

• Stylist

• Models

All based in NYC. Please email me: jake@jb.studio

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NEWS

• Supreme was sold to EssilorLuxottica for $1.5B in cash. The streetwear giant was a previously owned by VF Corp, which purchased them in 2020 for $2.1B. At the time, Supreme was one of the biggest, most influential brands in the world, riding an impressive surge in popularity that had been building in the mid 2010s. But in the years since, the hype has fallen, the brand hired and parted ways with an influential creative director, and sales have noticeably slumped around $30M YoY. VF Corp also owns Vans and Timberland, significantly larger brands in terms of mass appeal, and had been facing investor pressure to dump unnecessary assets. By getting Supreme off their books, they take a massive loss, and EssilorLuxxotica (owner of Ray Bans and Oakley) enters a new territory. Supreme will have the EL’s full array of resources at its disposal to right the ship. Can it regain the hype that surged its value just a few years ago?

  

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✨ BRAND SPOTLIGHT: BLANKED STUDIOS ✨

Founded in 2020, Blanked Studios creates aesthetic home accessories and products. The young startup typically works with laser cut metal to craft an array of industrially styled products ranging from clothing hangers to decorative trays—

Every single one of their products is sleek, minimal, and crafted with intentionality. But beyond their excellent product lineup, the brand does an incredible job at showcasing their creative process, use cases, and functionality. Brands can learn from this, let’s take a look—

blankedstudios

A post shared by @blankedstudios

This video for their premium valet tray is a masterclass in concise, product spotlight content designed to crush on short form video platforms. Why is that?

• Product Description: The video clearly showcases the design and gives insights into the intentionality of its craft. It is made from a single block of aluminum, has rubber pads, and plush liner.

• Functionality: We see how the product can be used in our own lives. And bonus points for them understanding their target demo, someone with a heightened sense of design and luxury taste, and filling the tray with appropriate items: Aesop, Le Labo, AP, etc.

• Aesthetic: The video’s setting is evocative of a cutting-edge laboratory, and the voiceover feels reminiscent of a space age announcer. The white gloves handling the tray communicate this product has been created with care, purpose, and precision. All of these crucial aesthetic details work to create a compelling brand world that the right customers become obsessed with.

Luxury, minimal home products are becoming increasingly popular, and Blanked Studios is setting the bar for how brands can showcase their products on social. Take notes! I love everything they are doing.

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PACKAGING INSPIRATION

I am trying to post more design focused content on X and TikTok, and I figured it would be fitting for this newsletter as well. Here are some packaging designs I am loving—

MAGNA

KINDRED BLACK

LIP SERVICE

NAKED DANCE

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Jake Bell is a content marketing, creative strategist, designer, and writer based in NYC. He specializes in brand building, content strategy, creative direction direction, business development, and making things cool.

Want to chat? Email me: jake@jb.studio