Love your notes on all things buff! I literally just posted the same thing on Insta stories the other day—besides Pure Beauty, design studios High Tide and Studio Yukiko both did campaigns recently with buff guys. I've been collecting refs here for a while (started with the trope of a strong arm + product, now just general buff-ness: https://www.are.na/elizabeth-goodspeed/buff)
Love your notes on all things buff! I literally just posted the same thing on Insta stories the other day—besides Pure Beauty, design studios High Tide and Studio Yukiko both did campaigns recently with buff guys. I've been collecting refs here for a while (started with the trope of a strong arm + product, now just general buff-ness: https://www.are.na/elizabeth-goodspeed/buff)
Unrelated... am I crazy or does the Pure Beauty copy read like ChatGPT?
"When powerful weed meets powerful bodies, it’s a dance of Earth and muscle, of deep roots and raw strength."
You’re are.na boards are unmatched!!
Hahaha yes I feel like every ‘aesthetic’ weed brand’s copy is so esoteric