❤️ Happy Valentine's Day
here's what you need to know today
GM lovers happy Valentine’s day. If you need any last minute ideas, go check out my extensive Valentine’s day gift guide I wrote last week.
If you don’t have any plans tonight but are looking for love here are some events you can attend—
The East Villains are hosting an event at Ray’s. Go get yourself a ‘Larry David’ tiny tattoo.
Jordy Spice is DJing at Bar Valentina.
Flower Shop is hosting a Love fest. Go find your Valentine at the cheetah print pool table.
and if you don’t feel ready to go out here are some tips to get a Valentine next year—
Make more money
Go to therapy
Fix your swag
OKAY let’s get into some proper news—
Lyft’s CFO’s days are numbered. The Uber competitor reported its Q4 earning yesterday on an investor call. The company wrote in their deck that they were raising their EBDITA margin by 500 basis points, which sent the stock soaring. However, it was a typo, corrected on the call to accurately be a 50bp increase. The stock then tanked… This is a quick reminder to double check your deck before showing it publicly! Oh man…
PDA is the hottest trend in marketing. I have seen more brands use couples, public displays of affection, and classic sex appeal in their marketing campaigns over the last few months. These campaigns tap into some marketing nostalgia and are very provocative. Here are some examples—
Mad Happy’s loungewear collection
Nothing better than being a hot couple hugging in sweatshirts.
Skims Boyfriend Collection
This grainy, security cam video features a steamy make out sesh in an elevator.
Loba’s Tabloid Style Street Shots
Mark Zuckerburg has his own thoughts on the Apple Vision Pro. In a lo-fi, iPhone video that looked like a tech review TikTok, the Meta CEO gave his extensive thoughts on the Apple Vision Pro and how it stacks up against Meta’s Quest Pro 3 VR headset. I liked this casual style and it shows that big budgets and incredible lighting often lack the authentic connection we get out of most short form video. Zuck is taking a page out of various other startup founders who are spearheading their firms marketing efforts with founder-driven content. If you have a new brand or startup, you need to be putting yourself out there and talking directly with your consumers. Little creeped out when he slyly mentioned a ‘neural interface’ way to bury the lead.
Miuccia Prada is on the cover of Vogue. The founder of Prada and Miu Miu waxed on the history of her two eponymous brands, her creative process, and more in this extensive interview. My favorite line? “I want culture to be attractive,”
Okay that’s all for today! Have a great day!
About the Writer
Jake Bell is a content marketing and creative strategist based in NYC. He specializes in content creation, branding, art direction, creative strategy, and making things cool.
To learn more about Jake visit www.jb.studio
Have a tip email me jake@jb.studio
Like video? Check out his TikTok
Like fit pics and pictures of chairs? Visit his Instagram.