I never understood the hype because of it's plastic packaging. As an elderly millennial, I've learned not to trust a product if there's a lot of money spent on marketing. Eg - our place. And really and dtc product at this point.
Yeah there's a lot of discourse (s/o Scott Galloway) around if brand marketing is even worth it and if companies should just make a great product and juice paid ad spend focused on conversion.
Maybe the era of slick branding and bad product is over? But Graza is truly a great product and strong brand. They've shifted the paradigm in that space with a novel approach (didn't reinvent the wheel just a different design - Pusha T) but I just find this new iteration odd.
people love to hate on Graza, ragebait is real, but as someone who does a lot of market research, it's actually performing well in retail? You see it being used by actual chefs at food expos were Graza doesn't even have booths at, it's become a staple in kitchens from all kinds of people who dont tag the brand, but you can see its being used. From the responses we got on our posts people are happy to be able to buy the cans and refill their own container of choice for those who opt out of plastic bottles, and people do have kitchen funnels, they've been refilling Graza bottles with 365 or Kirkland, now Graza is trying to mitigate that.
I appreciate your expertise! I do think Graza is a strong brand with a ton of relevance across both pro and consumer spaces. As I said they have honestly shifted the paradigm and got a whole new group of people that otherwise wouldn't be thinking thoughtfully about olive oil to purchase their product.
I am perhaps not the consumer for this, and expected something a bit more interesting considering the marketing efforts put behind this launch.
People actually got mad about that apple ad? Must have been a slow twitter day.
It was like all I saw. Granted my algo is a lot of ad/creative people.
I never understood the hype because of it's plastic packaging. As an elderly millennial, I've learned not to trust a product if there's a lot of money spent on marketing. Eg - our place. And really and dtc product at this point.
Yeah there's a lot of discourse (s/o Scott Galloway) around if brand marketing is even worth it and if companies should just make a great product and juice paid ad spend focused on conversion.
Maybe the era of slick branding and bad product is over? But Graza is truly a great product and strong brand. They've shifted the paradigm in that space with a novel approach (didn't reinvent the wheel just a different design - Pusha T) but I just find this new iteration odd.
people love to hate on Graza, ragebait is real, but as someone who does a lot of market research, it's actually performing well in retail? You see it being used by actual chefs at food expos were Graza doesn't even have booths at, it's become a staple in kitchens from all kinds of people who dont tag the brand, but you can see its being used. From the responses we got on our posts people are happy to be able to buy the cans and refill their own container of choice for those who opt out of plastic bottles, and people do have kitchen funnels, they've been refilling Graza bottles with 365 or Kirkland, now Graza is trying to mitigate that.
I appreciate your expertise! I do think Graza is a strong brand with a ton of relevance across both pro and consumer spaces. As I said they have honestly shifted the paradigm and got a whole new group of people that otherwise wouldn't be thinking thoughtfully about olive oil to purchase their product.
I am perhaps not the consumer for this, and expected something a bit more interesting considering the marketing efforts put behind this launch.
Love Snaxshot, thank you!