GM everyone. Last night I finally watched ‘Anatomy of a Fall’, last year’s Palme d'Or winner at Cannes. The film was slow, methodical, yet quite gripping as it portrayed the aftermath and trial of a wife accused of killer her husband in their isolated French chalet, with their blind son as the only potential witness.
I love watching a movie where you don’t know any of the actors sometimes, makes it feel more real, and not like I am projecting an actor’s past roles onto this new character.
Anyway, let’s run through a lot of news today—
Headlines
Both J. Crew and Calvin Klein launched new underwear campaigns (Drake Voice: BACK TO BACK!) this week. The J. Crew launch had a fun video. But Jeremy Allen White’s new CK campaign is getting people talking. Mainly because he’s f*cking shredded. Apparently to prepare he ‘jumped rope and ate a lot of fish’ I am now going to start going to Equinox twice a day because I’m jealous.
Herman Miller just underwent a big rebrand post-100th anniversary. Its clean, modernistic, and works well. It was done by Brooklyn-based design agency, Order. I am working on asking them a few questions for the newsletter. Stay tuned.
TikTok Shop is bigger than you might think. How big? $17.5 billion. The newish feature has inundated the FYP with videos of people shilling products. I have not used it to purchase anything yet (I don’t really shop for clothes online) but people are making real money on it. I have read a lot about optimizing content for TikTok shop, and I’d like to interview someone with a popping store. The implications this will have on e-commerce are huge. ByteDance’s TikTok has already massively shifted the entertainment landscape, will they reshape how we shop next?
As someone who spends a lot of time analyzing data and creating visuals, I found this ‘bar chart’ to be really funny. Why did they make it a bar chart?
Alright everyone have a nice weekend. This weekend I want to run, relax, and not drink. I am working on some longer explorations for next week. BYE!
About Jake
Jake Bell is a content marketing strategist based in NYC. He specializes in branding, art direction, creative strategy, content creation, and making things cool.
To get in touch visit www.jb.studio
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