Commenting someone who has never done any digging into data on bumble - their rebranded marketing doesnât seem to fit the perceived target customer theyâve built for years. I considered them to be a female-empowered dating platform, as opposed to the vibe I get from tinder - which is not that. Itâs surprising they didnât consider these possible responses and angles theyâd get. IMO dating apps need to integrate more IRL experiences and events in our digitized loneliness era. Fun speed dating events, cool meet-ups, etc. which can integrate AI! But in an effective way to help people find their match and personalize experiences vs using AI for the sake of using AI. Rebranding isnât gonna cut it these days - itâs time to re-invent the wheel and shake things up, and AI/tech has never been in a better place to support this type of innovation.
Totally agreed. I think a high end concept that would work would be a subscription model that curates IRL dating events. Like pay $100/mo (maybe higher) to get access to well run IRL experiences where you know everyone is single.
But Iâve never used Bumble and I donât see the future going well for them.
Commenting someone who has never done any digging into data on bumble - their rebranded marketing doesnât seem to fit the perceived target customer theyâve built for years. I considered them to be a female-empowered dating platform, as opposed to the vibe I get from tinder - which is not that. Itâs surprising they didnât consider these possible responses and angles theyâd get. IMO dating apps need to integrate more IRL experiences and events in our digitized loneliness era. Fun speed dating events, cool meet-ups, etc. which can integrate AI! But in an effective way to help people find their match and personalize experiences vs using AI for the sake of using AI. Rebranding isnât gonna cut it these days - itâs time to re-invent the wheel and shake things up, and AI/tech has never been in a better place to support this type of innovation.
Totally agreed. I think a high end concept that would work would be a subscription model that curates IRL dating events. Like pay $100/mo (maybe higher) to get access to well run IRL experiences where you know everyone is single.
But Iâve never used Bumble and I donât see the future going well for them.