Betting on the Election in a $1600 Auralee x Tekla Robe

Oct 31, 2024

The entire luxury fashion industry is in free-fall, but that’s news to Prada.
Despite an industry wide downturn and diminished consumer spending that has sent companies like Kering’s stock plummeting
Prada continues to defy gravity and present strong sales numbers.
Revenue for the group is up 9%, fueled mostly by the insane popularity of Miu Miu, which rose 105% in Q3.
Just last week, Miu Miu rose to the top of Lyst’s Brand Index, with search volume for the brand rising 30%.
Their hottest item? The $3,000 suede arcadia bag.
My favorite item? The $1700 grey fleece with the Miu Miu logo hit on the chest.

Auralee, the best Japanese brand at the moment, and Tekla, known for their incredible bedding, are collaborating for an incredibly cozy collection.
Inspired by ‘the bathing rituals of onsen’ the full range is comprised mostly of sleepwear.
But in ‘24, sleepwear is no longer relegated to the bedroom or for our work from home friends… we are seeing more people rock robes, boxers, and slippers out of the house as a fashion statement.

To me, wearing high-end sleepwear (not the cookie monster pajama bottoms) out of the house subliminally communicates wealth— you are indulgent, focused on comfort, and don’t give a f*ck because its literally pajamas but looks so chic.
This collection has some standouts to me—

After taking the helm of the world’s largest coffee chain, Starbucks’ new CEO (formerly of Chipotle) is starting to share his vision for the company.
On an investor call, Niccol laid out a plan to reverse the chains forecast of a 7% drop in revenue this quarter—
- Reducing wait times, ensuring customers can get a coffee in 4 minutes or less.
- Elevating the in-store experience with ‘cozier seating’, ceramic mugs, dine-in orders, and TVs.
- Slowing store expansion and reducing bloat.
And just yesterday, they discontinued their disgusting olive oil infused drink.

This week, Robinhood launched their election betting contracts, joining a growing number of platforms offering users a chance to bet on the outcome of Tuesday’s presidential election.
Thus far, we’ve seen over $100M bet on the election, and expect a whole lot more now that federal judges have legalized election betting for U.S. residents.
But there is a ton of confusion around the odds these betting websites display and the actual odds of the election results.
For example, the average likelihood of a Trump win sits at 62% on betting sites, compared to the 52% odds
Nate Silver
gives the former President.

Silver’s model is a probability model backed with tons of data, compiled from poll aggregates and is reflected as a toss-up election, essentially.
Side Note: I highly recommend reading Silver’s new book ‘On the Edge’
Whereas the betting markets fluctuate based on how much users are betting on either candidate.
Some say the betting markets are more ‘accurate’ because actual money is on the line, but this is pretty f*cking stupid.
Kalshi, the most-known election betting site, reports its user base is 90% men… which are overwhelmingly more likely to be Trump supporters. So its hardly a representative sample.
We are only a few days out from the election, but the legalization of election betting, as well as the mainstream acceptance of sports betting (DraftKings is spending $500M on ads this year) is leading me to think… maybe America has a betting problem?

Jake Bell is a brand consultant, creative strategist, designer, and writer based in NYC.

He specializes in brand building, content strategy, creative direction, business development, and making things cool.

Want to chat? Email me: jake@jb.studio