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Katie Stone's avatar

Definitely aligned re GA at Equinox — someone commented on my TikTok saying that it smells like lemon cleaning product which I thought was pretty accurate. It seems like the majority of feedback has been negative… I wonder if we’ll see a response from either of their PR reps? Or maybe just a fast replacement…

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Jake Bell's avatar

Idk yet I want to speak with more people and get IRL opinions, but online people seem to hate it.

Was talking w annie k from eyewitness beauty about this and listened today and she has a good point that they literally switched up what is for most members a daily ritual.

Like weeks when im locked in i literally shower every morning there. So this sucks.

Hoping they change it.

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Maria DeVoto's avatar

I love seeing founders on Substack as long as it doesn’t feel like an ad! Same holds true with founders I follow on other platforms. Especially for brands where the founder is very much the face of the company (ex. Hill House or Set Active)

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Kate Whalen's avatar

Gmorn happy friday! Re: founders on substack: give us the tea. BTS content is way more intriguing, and seeing ups and downs and how founders navigate all the bumps on the rollercoaster makes me trust them more, and in turn makes me more likely to purchase from them. Transparency and vulnerability is hot!

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Jake Bell's avatar

Totally agree nothing sexier than telling the truth

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