5 Motion Ideas for Brands, Thom Browne's Dinner, Charli xcx Merch, and the NYC Hot Poll

Sep 11, 2024

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I need your help with something.

NYC is arguably filled with more hotties per capita than any place in the world.

And there is a major shift in the dating discourse, as singles dump apps and seek connections IRL.

But the same debate rages on— what is the hottest neighborhood in New York?

I want your answers to write an article, so I set up this poll. Please, if you live in NYC, spill the tea on where you’re seeing the most hot people, dating habits, and your most scandalous meet cute on the streets.

You can be anonymous or you can include your name and email so I can quote you for my story.

In lieu of a typical fashion show, Thom Browne took over The Commerce Inn in the West Village to serve dinner and cocktails to chic celebs… dressed in Thom Browne.
The American designer, and chairman of the CFDA, wanted to have some kind of activation in New York during fashion week.
Addison Rae, Evan Mock, Anna Wintour, and many others were all in attendance, wearing signature TB looks like the pleated kilt, grey suits, and classic brogue’s.

The dinner also featured a performance from St. Vincent.
NYFW is constantly derided as ‘over’ by critics who feel the official schedule and the numerous brand activations have become too commercial.
Big fast fashion brands like Zara and Jaded London are trying to differentiate themselves from even faster fashion giants (Temu, Shein) by hosting shows and parties.
@yszwnska Not to talk shit but yk #fastfashion #highfashion #fashiontiktok #trendcycles #microtrends
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But not everything needs to be a standard cookie cutter party, as evidenced by Thom Browne’s intimate, on brand dinner.
My favorite thing Thom Browne ever did was dressing the 2016 Cavs during the Finals.

Charli xcx and Troye Sivan’s Sweat Tour is set to kickoff this month and they are bringing brat merch on the road.
While the collection, available on Charli’s webstore, is a pretty standard mix of screenprinted tees and hoodies with ‘brat’ and ‘club classics’ slogans, the accessories really stand out.
You can buy this keychain necklace for $50.
If you get this… you get it. If you don’t you don’t.
She really gets her fans.

Just after last night’s presidential debate, the biggest popstar in the world endorsed Kamala Harris.
Taylor Swift shared the following Instagram post—

A post shared by @taylorswift

Whether you are a fan of the music or not, Taylor Swift’s reach is f*cking insane. She has 283M followers just on Instagram.
And political pundits have long wondered if Swift would weigh in and make a public endorsement.
Can Taylor Swift’s endorsement move the needle on getting our Gen Z and Millennial voters this November?
The political gender gap has never been wider— Among women, Harris leads by 13 points, 54%-41% and among men Trump leads by 5 points.
Trump has done little to appeal to moderate women voters in the swing states that matter, and the right wing cultural discourse propagated by his biggest supporters certainly won’t help him.
For example, in perhaps his most bizarre post (now deleted) ever, Elon Musk, who has at least, 12 kids, said—

As more brands make the push to go viral on short form video platforms, more of them are seeking to make visuals that move the needle and stand out.

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